Executive Director, Baileys Harbor Community Association
About Baileys Harbor Community Association
The Baileys Harbor Community Association (BHCA) is a member-based, 501(c)(3) nonprofit organization which works to develop, organize, support, and promote events and festivals designed to: (1) enhance the quality of visitor experiences, (2) support the health and well-being of the local community year-round, (3) support capital investment in the Baileys Harbor community, and (4) highlight artistic, historical, environmental, and cultural heritage aspects of the community.
Position Description
The BHCA is looking for a full-time Executive Director. This Executive Director is the public face of the BHCA, focusing on local relationship development, community development, membership retention and growth, BHCA branding, social media and event marketing, and public relations.
This individual will work with the BHCA Board of Directors to perform administrative tasks, organize, lead, and promote community events, promote community development, collaborate with local government, businesses, and donors, and coordinate with other Destination Door County marketing groups.
This position reports to the BHCA Board of Directors.
Duties & Responsibilities
Administration & Financial Oversight
- Direct and lead the BHCA toward its mission of promoting Baileys Harbor businesses and community, both within and outside of the Baileys Harbor community
- Work directly with BHCA Board of Directors to develop the plans, goals, and strategic future of the organization
- In coordination with Treasurer, prepare annual budget and marketing plan
- In coordination with Treasurer, provide accurate financial records to reconcile Quickbooks
- In coordination with Treasurer, make disbursements for invoices, bills, and to provide records
- Create monthly activity and financial reports to present to the board
- Attend approved workshops to continue professional development
- Maintain the not-for-profit 501(c)3) status and renew all licenses, insurance, and permits as needed
- Answer email, website, and phone call inquiries
- Organize and manage organizational documents and records
- Oversee a Visitor Center in conjunction with Town Staff and Historical Society
Membership Engagement and Growth
- Develop strategic goals for membership retention and growth initiatives
- Actively build and cultivate relationships with Baileys Harbor residents, business owners, and visitors
- Review, build, and nurture relationships between BHCA members and partners
- Direct and manage all BHCA membership programs
- Coordinate collection of annual membership dues
- Organize and manage member database to ensure accurate contact information for membership communication and event promotion
- Organize Annual Membership Meeting and provide board and membership with end of the year report and strategies for upcoming year
- Develop and implement a volunteer recruitment and engagement strategy
Marketing and Public Relations
- Identify short- and long-term marketing strategies to reach business, resident, and tourist populations
- Lead creation of the annual Baileys Harbor brochure
- Work with BHCA business members to promote cross-marketing opportunities through their affiliation with BHCA and the Destination Door County (DDC)
- Help develop brand to maintain historical small-town identity, while increasing tourism and community engagement
- Develop and maintain a graphics/photo library for use in BHCA publications, the media, and business members
- Establish a comprehensive calendar of events for the town and surrounding area
- Maintain and update BHCA website
- Manage all social media networks, including Facebook and Instagram
- Attend monthly coordinator meetings with other villages to maintain cohesive county-wide collaboration and strategy
- Develop seasonal and recurring event posters for print promotion
- Maintain downtown corridor cityscape projects including decor, banners, signage, etc.
Event Management
- Serve as the lead facilitator for logistics, planning and operations procedures for all BHCA-sponsored events, including marketing materials, permits, and volunteer organization
- Secure sponsorships and/or donations for each event to assure financial sustainability
- Work directly with the Town of Baileys Harbor, Door County Sheriff’s Dept, EMS, Fire Department, Highway Dept. and any other government entities involved with festivals
- Collect fees and manage summer and winter Farmers Market vendor relationships
- Coordinate with the Maintenance Department for setup and cleanup after each event
- Financial & Improvement Recap of Events to Board of Directors
Community Development, Engagement, and Advancement
- Work with the BHCA board to carry out the BHCA strategic plan which calls for the implementation of activities which support community education and advancement
- Identify and refine community feedback to better understand community needs, including event follow-up surveys, public suggestions, and one-on-one feedback
- Build and maintain relationships with businesses, members, and volunteers to promote ongoing growth and collaboration
- Coordinate community meetings focused on priority issues in coordination with the BHCA Board, members, partners, and sponsors
- Participate in broader community engagement efforts beyond Baileys Harbor in alignment with BHCA strategic priorities
Town Government Duties
- Attend Town Board meetings, relevant planning commission meetings, and other committee meetings to share BHCA strategy and initiatives
- Maintain open lines of communication with each Town Board member in their respective roles and provide feedback on town projects as they relate to BHCA plans and goals
- Continuously cultivate relationships with Town Board members to ensure effective communication and mutually beneficial collaboration
- Be the spokesperson for issues involving the BHCA at the Town level and lobby for BHCA causes
Desired Skills
- Strong written and oral communication skills
- Strong organizational & time management skills
- Proven ability to build & maintain professional relationships with community members, Town business members, Town officials, and visitors
- Familiarity with productivity software including, but not limited to, Google Docs and Google Workspace
- Familiarity with QuickBooks or other financial reporting software